At Comet Consulting, I provide bespoke consultation services tailored to the needs of creative agencies, production companies, AI tools, and brands. My goal is to equip businesses like yours with proven techniques and best practices for thriving in the competitive landscape of the marketing industry. Through innovative approaches and strategic insights, I help you craft and own your brand story, stand out from the crowd, and pinpoint the right opportunities to acquire new clients.
why Comet?
Comet offers a versatile model with a range of services tailored to your specific needs. With expertise spanning from agency holdings to independent and production companies, Comet equips you with the insights to refine your agency materials and enhance your prospects of securing new clients.
Our sessions typically take the form of structured workshops, delving into your current agency narrative and materials to evaluate the clarity of your offerings and optimize your storytelling approach. We delve deep into your company's DNA, ensuring your value proposition is crisply articulated. Beyond this, Comet assists you in pinpointing the ideal client profiles to pursue and advises on strategic positioning to effectively attract them. Additionally, we provide guidance on navigating the pitch process, converting new business opportunities, and mastering the dynamics of the industry game.
In today's rapidly evolving business landscape, an increasing number of brands are embracing a swifter, more agile approach. They're in pursuit of top-notch creative concepts without necessarily committing to the hefty price tag associated with traditional agency models, eager to swiftly transition from ideation to execution. While many companies possess the requisite talent and expertise to secure new business opportunities, they often lack the dedicated resources and infrastructure for effective business development. Maintaining a full-time new business team can be prohibitively expensive. This is where Comet steps in. Offering tailored consulting services, Comet is dedicated to empowering businesses to excel in client attraction and pitching. Whether you require a series of targeted workshop sessions or ongoing support throughout the pitching process, Comet stands ready to assist you with all your new business requirements.
about alex
Alex, the founder of Comet Consulting, is a renowned figure in the marketing realm. With over 15 years of experience, she has spearheaded new business initiatives for leading advertising agencies and clinched competitive creative pitches in the industry.
Beginning her career at McGarryBowen in New York City, Alex secured accounts for Bud Light, United Airlines, and Reebok. Transitioning to BBDO, she added Wells Fargo, CVS, and the entire Bacardi Limited portfolio to her accolades before making her mark on the West Coast.
At 72andSunny Los Angeles, Alex served as Head of New Business, contributing to wins for Coors Light, Comcast, eBay, Uber, and Netflix. Her journey continued at Mother, where she held the position of Chief Growth Officer (USA) for four years, driving new business victories including Sonic Drive In, Tripadvisor, Peloton, Quip, and Amica.
Most recently, Alex assumed the role of Chief Marketing Officer at London Alley, a California-based entertainment company. Here, she focused on propelling the growth of the company’s Creative Studio by refining the offering of culturally relevant content creation for top brands such as YouTube, Netflix, Google Play, MLB, Pepsi, Ember, Olipop, Whatnot, and Urban Decay.
services
building the right team
Crafting an effective pitch requires a skilled and cohesive team capable of bringing innovative ideas to life. Help building the right pitch team that can captivate clients and deliver compelling presentations. As well as understanding the intricate dynamics of a successful pitch team, and how to assemble a team of talented individuals who can collaborate seamlessly to create winning proposals.
crafting your narrative
Evaluating your agency's current narrative and materials, collaborating with you to streamline and clarify your offerings. Uncovering the authentic elements of your identity and compelling reasons for trust. Crafting your story in a captivating manner that leaves a lasting impression, while aiding clients in recognizing the right moments to engage with you.
The pitch process
Comprehensive guidance and expertise crafting compelling and effective advertising pitches. Understanding the importance of a well-crafted pitch in capturing the attention of potential clients, securing partnerships, and ultimately driving business growth. Help creating winning pitches that stand out from the competition.
assessing leads
Evaluating and analyzing potential leads for suitability and potential success. Expertise, insights and recommendations to help businesses make informed decisions about pursuing new opportunities. POV on research techniques, data analysis, and industry knowledge to evaluate each lead, allowing businesses to prioritize resources and maximize chances of success.
prospecting approaches
Acquiring new clients is essential for the growth and success of your business. How to prospect new clients, identify and engage with potential leads, expand your client base and increase revenue. Pitch consultant navigation, as well as which conferences are beneficial to attend and how to navigate conflict categories.
the rfp process
Navigating the Request for Proposal (RFP) process, assisting creative agencies in securing new business opportunities and successfully responding to RFPs. Understanding the importance of a strategic and well-crafted proposal to showcase your agency's capabilities and win new clients. Ensure your agency stands out from the competition and maximizes its chances of success.
What People Are Saying
“Alex is a Human first. This may be a strange opener for any kind of reference, it’s also not the kind of thing you write on a resume. I’ve never seen ‘compassionate” or “competitive, but in a non-douchy way’ as a skill on anyone’s CV, but these are the things that draw us to people and the kinds of things we appreciated when we work with people. Alex talks like a person, works like a person, is great with people and is loved by people.”
— JOE STAPLES - CCO, MOTHER
"Not only is Alex extremely knowledgeable, she's relatable and specifically tailors all the information to you and how you specifically can be successful. It's clearly not cookie cutter, and absolutely worth the long term success of my business."
— Adam constantine, CEo Ace Creatives
“When it comes to new business guidance, there is nobody we recommend to our clients more than Comet. Why? Because Alex is brilliant, meticulous, and a born hunter. She brings out the energy and confidence agencies need to win.”
— MATT VAN HOVEN, FOUNDER RAVEN
"The Comet New Biz Workshop is like binge-watching your favorite TV show—you can’t stop, you keep learning, and you just want more."
— CHRIS HERRERA, ESD NEED PASTEL
“One part wicked-smart new biz sniper, one part delightfully down-to-earth human – while that’s impossibly rare, that’s Alex of Comet Consulting. A steadying voice. A calm, confident wind at your back with loads of pitch experience. Alex thrives on the chase. Upstart branding agencies like ours rely on Alex to help prepare, anticipate and attack.”
— BILL MILKEREIT - FOUNDER OF POKE THE BEAR
WORK WITH ME.
Bespoke consultation services for all your creative agency new business questions. Feel free to send an email with your category of interest. Services are via zoom. Most consultations are an open forum to discuss all of you new business needs and questions. In-person and Zoom sessions for coaching and pitch teams available as well.